Tag: New Technology
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New Technology Feature: Polyfoil
WHAT IS POLYFOIL? The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid…
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More New Technology
Barnhart Press, a dba of Wright Printing, continues to embrace new technology in order to best serve our client’s needs. We are excited to be the first install of the Fuji 750S J Press, ensuring excellent color consistency, quick turn-around times, and crisp, quality, print images.
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Use Your Senses!
The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably: “Consumers use their hands to connect with brands.” Also: “Touch can also create symbolic connections between people and products.” What connections are you making with your clients? What tactile message are you…