WHAT IS POLYFOIL? The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid [...]
The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably: “Consumers use their hands to connect with brands.” Also: “Touch can also create symbolic connections between people and products.” What connections are you making with your clients? What tactile message are you [...]
Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive! What does digital die-cutting even mean? First, a file goes from your imagination, via an electronic file, directly to the press. The first step on the machine is create a DART, which is 3D printed just after [...]
InkJet Advantages While at lunch during a conference of the National Print Owners Association, I sat among other owners and we enjoyed print-small-talk. While sharing details about our shops, my eyes lit up as I detailed the new technology on our floor. With a giddy smile, I looked around and said, “I’m sorry. My print-geek [...]