New Technology Feature: Polyfoil

WHAT IS POLYFOIL?

The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die.

How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid down on the area to be foiled, heat activates the poly, the roll of foil applies with pressure over the sheet, then pulls up leaving foil only on the imprint areas. Then the machine ultraviolet cures the sheet.

BENEFITS OF POLYFOIL

1)  Raised without Embossing. Because the foil is applied over the polymer, it is raised off the sheet without the cost of an emboss die, or the impression on the other side of the sheet. This is particularly appealing to those designs that incorporate two-sided print, allowing for a raised effect on the cover without affecting the inside copy. Also, at certain quantities, it is less expensive than the combo cost of running through a press twice or a special die to create a foil emboss the image.

2)  Low Quantity and Variable Data Options. This foil is actually a digital

Continue reading New Technology Feature: Polyfoil

More New Technology

Barnhart Press, a dba of Wright Printing, continues to embrace new technology in order to best serve our client’s needs. We are excited to be the first install of the Fuji 750S J Press, ensuring excellent color consistency, quick turn-around times, and crisp, quality, print images.

You can read more here.

But, don’t take our word for it; come see for yourself! Call or email to arrange a tour and check out our capabilities.

 

Use Your Senses!

The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:

“Consumers use their hands to connect with brands.”

Also:

“Touch can also create symbolic connections between people and products.”

What connections are you making with your clients? What tactile message are you sending in your direct mail? Invitations? Pocket Folders? Thank You Cards and Invitations?

Are your campaigns and informational tools inviting people to connect with your company vision?

Continue reading Use Your Senses!