New Technology Feature: Polyfoil

WHAT IS POLYFOIL?

The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid down on the area to be foiled, heat activates the poly, the roll of foil applies with pressure over the sheet, then pulls up leaving foil o...
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Use Your Senses!

The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:

“Consumers use their hands to connect with brands.”

Also:

“Touch can also create symbolic connections between people and products.”

What connections are you making with your clients? What tactile message are you sending in your direct mail? Invita...
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Digital Die-cutting – What Does That Even Mean?

Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive!

What does digital die-cutting even mean?

First, a file goes from your imagination, via an electronic file, directly to the press.  The first step on the machine is create a DART, which is 3D printed just after where the paper feeds into the press. The DART creates the impression areas where the piece will score, allowing for an easier fold.  This video ...
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Digital Print Inkjet Technology Advantages

While at lunch during a conference of the National Print Owners Association, I sat among other owners and we enjoyed print-small-talk. While sharing details about our shops, my eyes lit up as I detailed the new technology on our floor. With a giddy smile, I looked around and said, “I’m sorry. My print-geek is showing.” “It’s alright,” I was assured, “You’re safe here.” We laughed and continued our conversation; it’s fun to talk to people who “get it.” At that NPOA event, Pocket Folde...
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