The Science of Paper Choice

The Science of Paper Choice

Print, in the simplest terms, is ink on paper. If you consider ink or paper simple. Today, let’s focus on two points, weight and color, to narrow down the right paper for your market and message.

Feel of the Sheet

The power of touch is an extremely powerful communicator of brand identity. I can’t emphasize enough the consideration of sensory responses triggered by print. I’m not alone. ...
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New Technology Feature: Polyfoil

New Technology Feature: Polyfoil

WHAT IS POLYFOIL?

The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid down on the area to be foiled, heat act...
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More New Technology

More New Technology

Barnhart Press, a dba of Wright Printing, continues to embrace new technology in order to best serve our client's needs. We are excited to be the first install of the Fuji 750S J Press, ensuring excellent color consistency, quick turn-around times, and crisp, quality, ...
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Use Your Senses!

Use Your Senses!

The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:

“Consumers use their hands to connect with brands.”

Also:

“Touch can also create symbolic connections between people and products.”

What connection...
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Digital Die-cutting – What Does That Even Mean?

Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive!

What does digital die-cutting even mean?

First, a file goes from your imagination, via an electronic file, directly to the press.  The first step on the machine is create a DART, which is 3D printed just after where the paper feeds into the press. The DAR...
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Digital Print Inkjet Technology Advantages

Digital Print Inkjet Technology Advantages

While at lunch during a conference of the National Print Owners Association, I sat among other owners and we enjoyed print-small-talk. While sharing details about our shops, my eyes lit up as I detailed the new technology on our floor. With a giddy smile, I looked around and said, “I’m sorry. My print-geek is showing.” “It’s alright,” I was assured, “You’re safe here.” We laughed and cont...
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A Peek from our Open House (Video)

A Peek from our Open House (Video)

Wow!

On Feb 9, we had such a great time with over 120 people attending our open house. We showed off new technology, including digital print and foil, spot UV effects, and digital die-cutting. Plus, conventional foil/emboss, conventional offset presses, and Bobst die-cutters that span generations. ...
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