Print, in the simplest terms, is ink on paper. If you consider ink or paper simple. Today, let’s focus on two points, weight and color, to narrow down the right paper for your market and message.More
WHAT IS POLYFOIL?The short version is: Polyfoil is a technique to foil imprint upon coated sheets using polymer, foil, pressure, and UV curing. The result is a raised foil imprint that is applied without a die. How it works: Each sheet requires printed dots for the machine to read the registration. Poly is laid down on the area to be foiled, heat activates the poly, the roll of foil applies with pressure over the sheet, then pulls up leaving foil o...
Barnhart Press, a dba of Wright Printing, continues to embrace new technology in order to best serve our client's needs. We are excited to be the first install of the Fuji 750S J Press, ensuring excellent color consistency, quick turn-around times, and crisp, quality, print images. More
The article in Harvard Business Review titled: “Please Touch the Merchandise” shared compelling research and conclusions about the role of touch in sales, notably:More
“Consumers use their hands to connect with brands.”Also:
“Touch can also create symbolic connections between people and products.”What connections are you making with your clients? What tactile message are you sending in your direct mail? Invita...
Our friend Trish *Loves* to share great ideas! Check out this eye-popping take on a classic mailer:More
Among the exciting new technologies recently acquired by Barnhart Press, digital die-cutting capability is among the most impressive!More
What does digital die-cutting even mean?First, a file goes from your imagination, via an electronic file, directly to the press. The first step on the machine is create a DART, which is 3D printed just after where the paper feeds into the press. The DART creates the impression areas where the piece will score, allowing for an easier fold. This video ...
While at lunch during a conference of the National Print Owners Association, I sat among other owners and we enjoyed print-small-talk. While sharing details about our shops, my eyes lit up as I detailed the new technology on our floor. With a giddy smile, I looked around and said, “I’m sorry. My print-geek is showing.” “It’s alright,” I was assured, “You’re safe here.” We laughed and continued our conversation; it’s fun to talk to people who “get it.” At that NPOA event, Pocket Folde...More
Print and Promo Magazine is featuring Women in Print this month and we thought, what a good idea! So today we’d like you to meet some of the women that make up our print team at Barnhart Press.