The Science of Paper Choice

Print, in the simplest terms, is ink on paper. If you consider ink or paper simple. Today, let’s focus on two points, weight and color, to narrow down the right paper for your market and message.

Feel of the Sheet

The power of touch is an extremely powerful communicator of brand identity. I can’t emphasize enough the consideration of sensory responses triggered by print. I’m not alone. Mohawk Paper’s Maker Quarterly<...
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